Privacy Policy

We are Xiamen Chic Homeware Co., Ltd., a wooden products manufacturer based in Xiamen, Fujian, China, with a production facility in Heze, Shandong. We are the data controller for the personal information described in this policy. You can reach our privacy team at info@xmchichomeware.com.

We collect the following categories of personal information:

• Contact form submissions — name, email address, company name, message, country/region, and any technical specifications you choose to share.
• Newsletter subscriptions — your email address.
• Business correspondence — email exchanges, WhatsApp messages, and other communications with our sales team.
• Automatically collected technical data — IP address (anonymized by our analytics tools), browser type, operating system, device type, referring URL, pages visited, time on page, and click behavior.
• Session recordings — Microsoft Clarity may record anonymized recordings of how you interact with our site (mouse movement, clicks, scroll behavior). Sensitive form fields are automatically masked.

We use your information for the following purposes:

• Respond to your inquiries and provide quotes for our products and services.
• Fulfill orders, manage customer relationships, and coordinate production, shipping, and after-sales support.
• Send newsletters and product updates if you have subscribed (you can unsubscribe at any time via the link in any newsletter).
• Improve our website, products, and customer service through aggregated analytics.
• Comply with legal obligations, including export and tax regulations.
• Protect against fraud, abuse, and unauthorized use of our website.

Under the EU General Data Protection Regulation (GDPR) and the UK GDPR, we rely on the following legal bases to process your personal data: (a) your consent (e.g., newsletter subscription); (b) the performance of a contract or pre-contractual measures at your request (e.g., responding to a quote request); (c) our legitimate interests in operating and improving our B2B website (e.g., aggregate analytics); and (d) compliance with legal obligations.

We use the following third-party service providers ("processors"). We do not sell your personal data to anyone.

• Google Analytics 4 (Google LLC, United States) — aggregate website analytics. IP addresses are anonymized.
• Microsoft Clarity (Microsoft Corporation, United States) — heatmaps and anonymized session recordings.
• EmailJS (United States) — delivery of contact form submissions to our sales inbox.
• Alibaba Cloud Machine Translation (Alibaba Cloud, China) — translation of public website content into German, Spanish, French, and Japanese. No personal data is sent to this service.
• Coolify hosting / our infrastructure provider — for serving the website itself.

These providers process data only on our instructions and are bound by appropriate confidentiality and data-protection terms. We may also disclose information when required by law, court order, or to protect our legal rights.

We use cookies and similar technologies for two purposes: (1) strictly necessary cookies to make the site function correctly (e.g., remembering your selected language); and (2) analytics cookies set by Google Analytics 4 and Microsoft Clarity. You can disable cookies via your browser settings or by using browser-level Do Not Track / Global Privacy Control signals. Disabling cookies will not affect your ability to browse the site or contact us. We do not use advertising or remarketing cookies.

We are based in China. Your data may be processed and stored in China, the United States (Google, Microsoft, EmailJS), and the European Union (depending on your visitor location). For transfers out of the EU/UK, we rely on the European Commission's Standard Contractual Clauses (SCCs) where applicable.

• Contact form messages and sales correspondence — retained for up to 5 years for relationship management and tax/export records.
• Newsletter subscriptions — until you unsubscribe.
• Google Analytics 4 data — 14 months (default retention).
• Microsoft Clarity session recordings — typically retained for 90 days.

Depending on your location, you may have the following rights:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — ask us to delete your data ("right to be forgotten"), subject to legal retention requirements.
• Restriction or objection — limit or object to certain processing activities.
• Data portability — request a machine-readable copy of data you provided to us.
• Withdraw consent — at any time, where processing is based on consent (this does not affect prior lawful processing).
• Lodge a complaint — with your local data protection authority (in the EU/UK).

To exercise any of these rights, please email info@xmchichomeware.com. We will respond within 30 days. We may need to verify your identity before processing your request.

Our website and services are intended for business customers and are not directed to children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will delete it.

We protect your data with appropriate technical and organizational measures: HTTPS/TLS encryption for the website, access controls on our sales systems, and regular review of our hosting and processor security. No method of transmission over the internet is 100% secure, but we work to apply industry-standard protections.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Significant changes will also be announced via our website or by email to registered users. We encourage you to review this page periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at: info@xmchichomeware.com — or by mail at Xiamen Chic Homeware Co., Ltd., 101, No. 8 Houweizhaiding Road, Maluan, Xinglin, Jimei District, Xiamen, Fujian, China.