Our Factory & Manufacturing Capabilities

A real wooden products factory built for global brands.

Xiamen Chic Homeware Co.,Ltd. operates dedicated production lines for cutting, assembly, sanding, finishing and packaging — every step handled by experienced workers under one roof, in our own facility in Cao County, Shandong.

CHIC factory exterior — Xiamen Chic Homeware Co., Ltd.
8+
Years OEM
60+
Export Countries
500+
SKUs Manufactured
20,000㎡
Factory Floor
100
Pcs MOQ from
24h
Quote Reply
Chuan Pu — Founder of CHIC
Chuan Pu
Chuan Pu, Founder

From the founder

Why I started CHIC.

I started CHIC after a decade in wooden products because I kept seeing the same problem on both sides of the table.

Many of our buyers — brilliant product designers, established kitchenware brands, talented Amazon sellers — didn't fully understand the trade-offs between different wood materials. They would specify walnut for a budget-line storage box, or pine for a premium serving tray, and the result was either over-engineered cost or under-delivered quality.

On the factory side, suppliers often just took the order without flagging the mismatch. Easier to quote what the buyer asked for than to explain why a different wood would actually work better.

CHIC was built to close that gap. We treat material education as part of our service — we will tell you when paulownia makes more sense than pine, or when an acacia-walnut two-tone delivers more visual value than solid walnut at the same retail price. We invest in responsible sourcing and we publish a detailed material guide because better-informed buyers make better products and waste less wood doing it.

Nearly a decade into running our own factory, that is still the work: matching the right wood to the right project, making it well, and being honest about what each option can and cannot do.

Our journey

From factory floor to global B2B partner.

Built step by step over almost a decade — each milestone reflects the work of the team, our partners, and a continuing commitment to making better wooden products.

  1. 2017

    Factory founded

    CHIC's manufacturing base is established in Cao County, Shandong — one of China's most established wooden-products clusters. Production starts with kitchenware and storage boxes for domestic brands.

  2. 2020

    Xiamen export company established

    Xiamen Chic Homeware Co., Ltd. is registered to handle export business directly. This unlocks shipping to the United States, EU, UK, Japan, and Australia under our own brand and as OEM for global partners.

  3. 2025

    Annual revenue tops 20M RMB

    Year-end results cross 20,000,000 RMB (~2.8M USD) in export sales — driven by repeat orders from 4+ year B2B partners across six countries.

  4. 2025

    Alibaba Gold Supplier

    CHIC is verified as an Alibaba Gold Supplier — a public, third-party trust signal for international buyers sourcing from our online catalog.

  5. 2026

    On track to double revenue

    With expanded production capacity, additional OEM programs, and a new multilingual B2B website (this one), the team is on track to roughly double annual revenue versus 2025.

  6. Where we are today

Factory Tour

See the factory for yourself.

A short walk through our wooden products factory — production lines, finishing area, and quality control in action.

Watch on YouTube · More videos on our channel

Where We Operate

Two bases. One supply chain.

Factory-direct manufacturing in Caoxian + professional export service in Xiamen — this structure lets us combine the lowest production cost with smooth international delivery.

Caoxian, Shandong

Production Base

Caoxian, Shandong

One of China's most established hubs for wooden homeware, storage boxes and custom packaging. Strong woodworking supply chain, skilled labor, cost-efficient mass production.

  • Solid wood & bamboo supply chain
  • In-house CNC, finishing & assembly
  • Volume capacity 100 → 100k+ pcs
Xiamen, Fujian

Sales & Export Office

Xiamen, Fujian

Major international port city in southern China. Our Xiamen team handles design, sampling, quality control follow-up and end-to-end global logistics.

  • Bilingual project managers
  • On-site QC & pre-shipment audits
  • Sea / air / Amazon FBA logistics

Manufacturing Process

Six steps from brief to shipment.

Our standard OEM workflow, with clear owner and timeline at each stage.

01Step 1

Inquiry & Requirement Review

We review your brief, product references and target spec. Initial questions and reference samples are exchanged.

02Step 2

Sample Development & Approval

Functional sample produced in-house, photographed and shipped. Iterations until you sign off on the spec sheet.

03Step 3

Material Selection & Preparation

Wood is sourced, dried to target moisture content, cut and pre-conditioned. FSC documents prepared if required.

04Step 4

Mass Production

Production runs in our own factory under ISO-style procedures. Daily progress photos shared if you want.

05Step 5

Quality Inspection

In-process and final QC: dimensions, finish, structure, packaging integrity. Third-party AQL audit available on request.

06Step 6

Packing & Export Shipping

Drop-test certified packaging. Sea, air, express or Amazon FBA — your choice. EXW / FOB / DDP terms.

Why Choose Us

Eight capabilities brands rely on us for.

A real factory, real product range, and a real workflow built for repeat B2B business — not one-off transactions.

Experienced OEM & Private Label

Years of practical experience manufacturing for brands, importers, wholesalers and distributors — from product development to export packaging.

Wide Product Range

Wooden homeware, storage products, desk organizers, gift boxes, retail packaging — different categories, different price levels, one supply chain.

Flexible Customization

Custom size, structure, color, logo, insert and packaging — sized for your brand positioning, from simple wholesale to premium private label.

Material & Finish Choices

12+ wood materials, multiple engineered options, food-safe lacquer or oil finishes, custom color matching, hardware details to spec.

Multi-Stage Quality Control

QC integrated at every step — material inspection, semi-finished checking, assembly review, packing audit. Stable export-grade quality.

Export Packaging Support

Inner protection, color cartons, shelf-ready packs, FBA-prepped master cartons, palletization — packed for the actual journey.

Efficient Sampling & Follow-Up

Practical B2B workflow for sampling, order follow-up and production communication. Clearer, faster, easier for overseas buyers.

Long-Term Wholesale Supply

Built for repeat orders. Stable production management and clear communication for long-term OEM relationships, not one-off transactions.

Quality inspection

Quality Control

QC integrated at every stage, not bolted on at the end.

Each order is checked for dimensions, surface finishing, structure stability and packaging integrity to meet export standards required by international markets. We follow international export standards and operate our own factory under consistent QC procedures — supporting OEM and private label projects for global brands.

  • Incoming material inspection (moisture content, defects, FSC docs)
  • In-process check at machining and pre-finishing
  • Sub-assembly review for dimension and structural fit
  • Final visual & functional QC before packing
  • AQL pre-shipment inspection (third-party available)
  • Drop-test verification for FBA and retail-shelf orders

Inside the Factory

Production floor, in real photos.

CHIC factory exterior
Production area
Sample development
Wood machining
Wooden kitchenware production
Quality inspection
Assembly line
Gift packaging
Finished products
Bulk packaging
Master cartons
Factory floor

FAQ

Common questions about our factory & OEM service.

Q1What kind of products do you manufacture?
We specialize in designing and manufacturing high-quality wooden organizers and premium packaging. Our main product lines include: wooden desk & office organizers (pen holders, monitor stands, document trays), wooden beauty & cosmetic organizers (jewelry boxes, vanity trays, brush holders), kitchen & dining wooden storage (knife blocks, utensil caddies, spice boxes, bread boxes), home storage organizers (countertop, pantry, entryway, sofa trays), and gift / retail packaging (watch boxes, tea & coffee boxes, wine boxes, custom presentation cases).
Q2Are you a real factory or a trading company?
We are a real wooden products manufacturer. Our production base is in Cao County, Shandong Province — one of China's most established wooden homeware hubs. Our sales and design office is in Xiamen, Fujian. You are welcome to visit either site, or take a virtual factory tour over video call.
Q3What is your typical MOQ and lead time?
MOQ varies by product complexity. As a guide: 100 pcs for simple designs and samples, 500 pcs for production runs. Sample lead time: 7–10 days for standard samples, 15–25 days for custom-tooled samples. Production lead time: 25–45 days after sample confirmation, depending on order quantity, materials and surface treatment.
Q4Which countries do you export to?
Our wooden products are exported to 60+ countries, with the largest customer bases in the United States, Canada, the United Kingdom, Germany, France, Italy, Japan, South Korea and Australia. We have hands-on experience with Amazon FBA logistics, retail-chain compliance and door-to-door delivery (DDP).
Q5What customization options do you support?
Material (12+ wood types), size, structure, surface finish, color, logo (laser, foil, deboss, screen print, UV print), inserts (foam, velvet, microfiber), packaging (color box, kraft, gift, FBA-ready cartons), and hardware (hinges, locks, handles, magnetic closure). Send us a sketch or reference photo and we'll suggest a configuration.
Q6Do you offer FSC, REACH or food-safety certifications?
Yes. We can source FSC-certified wood, use REACH-compliant finishes, supply CARB P2 / TSCA Title VI compliant engineered panels, and provide LFGB / FDA food-contact safety reports. Compliance documents are issued per order with the shipment.
Q7How does the sampling and ordering process work?
Send us your brief → we quote within 24 hours → on PI confirmation we develop a sample (paid, refundable on bulk) → photos and physical sample shipped for approval → on sample sign-off we receive the deposit and start production → final QC and pre-shipment inspection → balance payment and shipment. Each stage has a clear timeline and contact point.
Q8What payment terms do you accept?
Standard terms are 30% T/T deposit, 70% balance before shipment. For repeat customers and larger orders we also work with L/C at sight, OA terms, and via Alibaba Trade Assurance. We accept USD, EUR and CNY.

FAQ

About CHIC — FAQ

Common questions about our factory, history and how to verify our credentials.

Q1How long has CHIC been manufacturing wooden products?
CHIC's factory was established in 2017 in Cao County, Shandong — one of China's most established wooden-products manufacturing clusters. Our export entity, Xiamen Chic Homeware Co., Ltd., was registered in 2020 to handle direct B2B export. Combined, our leadership team brings more than a decade of hands-on wooden manufacturing experience.
Q2Where is CHIC's factory located?
Our 20,000 m² production base is in Pulianji Town, Cao County, Heze City, Shandong Province — a region recognised as one of China's leading wooden-products clusters. Our sales and export office is in Xinglin, Jimei District, Xiamen, with direct access to Xiamen Port for international shipping.
Q3How many countries does CHIC export to?
We currently ship to more than 60 countries across North America (US, Canada), Europe (UK, Germany, France, Spain, Italy, the Netherlands), Asia-Pacific (Japan, Korea, Australia, New Zealand) and select Middle East markets. The largest concentrations of long-term customers are in the US, UK, Germany, Japan, Canada and Australia.
Q4Is CHIC a manufacturer or a trading company?
CHIC is a full manufacturer — we own and operate our own 20,000 m² production facility in Cao County, Shandong, with around 120 skilled workers. The Xiamen Chic Homeware Co., Ltd. trading entity is part of the same company, set up specifically to handle export documentation, FBA logistics and direct B2B contracts.
Q5Who runs CHIC day to day?
CHIC is founder-led — Chuan Pu set up the factory in 2017 and remains hands-on with material and design decisions. The leadership team includes a dedicated head of sales (Cassie Zhang), production manager (Yucheng Lu), design lead (Vivi Cheng) and head of quality (Lingling Zhang). Their full profiles live on the Meet the Team page.
Q6Are you an Alibaba Gold Supplier?
Yes — CHIC was verified as an Alibaba Gold Supplier in 2025. Our verified profile is at quke.en.alibaba.com. Buyers who prefer to begin the relationship through Alibaba's transaction protections are welcome to start there, then move to direct contract for larger orders.
Q7Can I visit the factory?
Yes. Buyers from the US, EU, Japan, Korea, Australia and the Middle East have visited both our Xiamen office and our Cao County production base. Please book at least two weeks in advance so we can confirm production schedules, prepare samples relevant to your project and arrange a translator if required.

Long-term partnerships

Trusted by brands across 60+ countries

We've worked with buyers from the United States, United Kingdom, Germany, Canada, Japan, and Australia for four years or more. Below are anonymized snapshots of long-term partnerships — what they ordered, how the program evolved, and what they tell us about working with CHIC. We don't publish brand names out of respect for our partners' confidentiality, but we'll happily provide verified references after a signed NDA.

United States

Home storage brand · Amazon FBA seller

Since 2020 · 5+ years
Products
OEM wooden storage boxes with custom velvet inserts
Annual volume
20,000+ units / year across 8 SKUs
How we work together
Started with a single drawer-organizer SKU. Over five seasons we co-developed eight SKUs with FBA-ready retail packaging. When tariff costs spiked in 2024, we redesigned the construction (3-layer plywood for non-visible structural parts, solid acacia where the buyer sees it) so the brand could hold its target retail price without a noticeable quality drop.

Chic understands our retail price points and works with us on cost engineering — not just product specs.

United Kingdom

Boutique loose-leaf tea brand

Since 2021 · 4+ years
Products
Wooden tea boxes (4 / 8 / 12 compartment) + matching display stands
Annual volume
~8,000 sets / year
How we work together
Started from a generic compartment box and iterated together to a signature design — magnetic closure, acacia-and-walnut two-tone, foil-stamped brand logo, color-printed inserts. We went through six prototype rounds together to find the right lid finish; the brand stuck with us through every revision and the result has become their flagship retail product.

Always responsive, always solid quality. Six iterations on one lid — they never lost patience.

Germany

Mid-market kitchenware brand · German retail chains

Since 2020 · 5+ years
Products
Acacia cheese boards, serving trays, magnetic knife blocks
Annual volume
50+ active SKUs across kitchen lines
How we work together
Continuous refinement on food-safe coating, handle ergonomics, and EU-compliant packaging marks. When German retail margins tightened in 2024, we proposed a paulownia-core + acacia-veneer hybrid for the serving tray line that cut material cost by ~30% with no visible quality drop on the user-facing surfaces. The brand still has every original SKU in their catalog.

Reliable QC and proactive cost engineering. We treat them like an internal team — not a remote vendor.

Canada

Corporate gifting distributor

Since 2021 · 4+ years
Products
Wooden gift boxes, keepsake boxes, corporate gift programs
Annual volume
15,000+ pieces during Q4 holiday season
How we work together
Highly seasonal — about 90% of the year's volume ships between August and October. We built a production-buffer agreement so peak-season surges don't trigger rush surcharges or quality compromises. Across four consecutive holiday seasons we've hit every delivery deadline, which is critical for their year-end revenue.

Four holiday seasons in a row, never a missed deadline. That's the difference for a seasonal business.

Japan

Premium retail · home goods specialty store

Since 2020 · 5+ years
Products
Acacia serving trays, sofa trays, premium gift sets
Annual volume
5,000+ pieces / year (small batches, high spec)
How we work together
Strict Japanese retail quality standards. We adapted our QC process specifically for this account — 100% visual inspection (vs. our standard AQL sampling), per-batch moisture-content verification, and special inner packaging to meet Japanese retail receiving standards. Five years in, zero quality rejections on shipment.

Their quality consistently meets Japanese retail standards — we don't have to inspect at our warehouse.

Australia

Hospitality supply · restaurant groups

Since 2020 · 5+ years
Products
Acacia serving trays, cutting boards, hospitality-grade
Annual volume
25,000+ pieces / year across restaurant groups
How we work together
Bulk hospitality orders with tight unit economics. Helped them standardize on a 3-SKU core lineup that covers 90% of their restaurant customer base, which simplified their warehousing and reduced their working-capital tie-up by ~40%. We hold stock on the three top sellers so they can replenish in two weeks rather than two months.

Stock-on-hand on our top three SKUs is a small thing that completely changed our cash flow.

Want to be our next long-term partner?

Most of our buyers start with one product, one sample, and a single conversation. Tell us what you're trying to source and we'll come back within one business day with a real proposal.

Case studies are anonymized to protect partner confidentiality. Specific volumes, SKU counts, and years reflect typical engagement patterns and may vary by account. References available after a signed NDA.

Ready to Talk?

Have a brief? Let's build it together.

Send your specs, sketches or reference samples — we typically reply within 24 hours with a quote and a sample timeline.